Integrating your website with backoffice systems and 3rd party services could enhance your web presence tremendously.
Your website can communicate in real time with services like CRM systems like SalesForce, address verification services, geo-coding and mapping solutions, real estate feeds and more depending on your needs.
I have implemented numerous integrations for our clients using web services and other protocols. A very simple example of a useful integration is to make sure the address a visitor submits in your contact form is a valid US address. Another example is automatically saving the submissions on your website to your email marketing service to esure they are included in your email campaigns.
Integrations can be designed to automate tasks that save time and money or offer uniquie functionality to provide a better experience to your website visitor.